Ikea Launches Avsiktlig Collection

This spring, IKEA launches some other construct novel limited edition collection called AVSIKTLIG. The collection is a collaboration betwixt iii IKEA Designers in addition to iconic pattern collective, 10-gruppen. The final result is a collection of xiv vibrant patterns that are applied on bedding, plates, trays, rugs in addition to meter fabric. The AVSIKTLIG collection launches May 1st in addition to volition live available spell supplies end (approximately half dozen to eight weeks). Let's conduct maintain a look!

A new-old collaboration
Over the years IKEA in addition to members of 10-gruppen conduct maintain collaborated inwards lots of ways. (The initiatory of all fourth dimension for a collection every bit far dorsum every bit inwards 1979 – which meant something of a breakthrough for 10-gruppen.) The bright, playful in addition to bold textile patterns that signifiy the collective conduct maintain made an everlasting imprint. Those same loud patterns i time challenged what was considered proficient taste.

“10-gruppen has e'er been i of my greatest influences. I absolutely dear their pattern style, it’s bold colourful in addition to geometric inwards its expression. Their patterns nonetheless experience modern in addition to bold, similar a pattern explosion."
— Ida Pettersson, designer IKEA

The ability of pattern
At the start, inwards the kickoff of the 1970’s, 10-gruppen was usage of the anti-establishment forcefulness of the time, turning against the electrical flow aesthetic ideals. The members were united inwards their belief inwards the acquit upon of textile patterns.

“Our ambition was to construct clean upward the pattern swamp...We wanted to exercise a improve earth without country of war using colours, patterns in addition to music.”
— Carl Johan De Geer, co-founder 10-gruppen

Carl Johan De Geer, 1979
“As a shaver I was taught non to mix spots, stripes, checks in addition to brilliant colours. It was considered piteous taste. For me it became a political issue.”