Ikea + Blood-Red Cross For Syria

25m2 SYRIA from POL on Vimeo.

25 m2 of Syrian Arab Republic is an floor installation at IKEA Slependen (flagship shop inwards Norway). For TV-aksjonen, Norway's annual fundraising event, Ikea partnered amongst the Red Cross, amongst contribution donations beingness collected for the Red Cross too people living inwards state of war too conflict.

The floor is non your average IKEA display, simply the a replica of the actual existent abode of Rana too her identify unit of measurement of ix inwards Damascus, Syria. The floor helps Blue Planet to actually empathise where the assist was going to assist practise a improve life for the many people living inwards these hard situations. Posters inside the floor say stories of how people are living.  The lack of food, medicine too access to build clean water.

The efforts raised nearly €22 1000000 for the Red Cross' efforts inwards Syrian Arab Republic too was seen past times an estimated 80K visitors during its 2 calendar week run. Watch the video to understand.